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Showing posts from April, 2017

Customer Relationships: Logo Design & Brand Credibility

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This post was  originally posted  on Octa Logo Numerous small businesses have acquired a logo from “back in the day” when hardly anyone had the ability to create something suitable. It was stuck, but still how managed to survive. However, is your logo still performing and carrying out the basic functions? Does it represent your company truly? Regardless of whether you never had one designed or in the back of your mind you have doubts that your logo isn’t as great or performing as it should be. The following guidelines will help you decide a better logo design for your clients with effective solutions and create better ideas. 1.  Logos Should Possess Credibility This the utmost integral part when getting a logo designed. It depends on a basic guideline: credibility persuasion. Credible people are more influential, same is the case  with a company’s logo on business cards or letterhead. Many studies referring people to people communications presume that i...

How to price a logo design

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So you were asked to give a price quote for a logo design.  How hard can that be? , you wonder. I’ll just look it up on the internet , you think. Nope. Searching Google for “how to price a logo design” is like dealing with my soap-opera-addict-93-year-old grandma after I turn off her TV and take away the remote. It’s a  don’t try this at home  kind of experience. I mean, many great posts were written on the subject, but most of them are more concerned with how to design a logo and not so much with the pricing part. So I decided to write my own guide for you, the designer who just wants to get this part over with and go look for  cool logos to get inspired by . I did it because I believe you should spend at least a few minutes on this. Otherwise,  you won’t ask for enough money , and later on you’ll hate yourself for it. Also, you won’t know how to explain to your client why you’re asking for that amount of money, when they can simply go ...