SEO basics; avoiding these 5 Common Web Design Mistakes

A custom web design with a very nice, pleasing to the eye background and an elegant font may appear attractive, especially if the color scheme is also to your liking. It becomes fun to browse and navigate through a premium website design which holds your attention. But what’s the point of all your effort if the search engine is unable to even find it? For the sake of beauty, you unintentionally compromised the functionality of your website.

Below, I’ll discuss a few things which make your website appear beautiful as well as functional.

1. Large Headings using Developmental Tags

A website which might be appealing to the eye and attractive might not serve us the main functions of a website. Developmental tags are very important for a search engine to read as compared to large headings using just font, especially on the home page, because that’s where the engine takes its start. These are essential SEO elements which are actually working on your site’s functionality, so it’s important to use them and not make the mistake of forgetting about them just because a designer or developer runs out of space on the page.

Heading tags like <H1> are one of the fundamental elements of SEO and that’s what a search engine looks for first, especially if it’s coupled in with a keyword.

2. High-Resolution Images & Large Media Files

Imagine how annoyed a consumer can get if a website takes too long to load up, even if high-resolution pictures and media files make your website pretty. Search engines like Google give priority to a professional website which loads quickly and is well structured, following all the elements it requires to make your website sit comfortably in the search engine.

Reducing the size of your image or compressing them can significantly increase your chances of loading quickly and be found on the web.

3. Texts Included in Images

If a website includes images which have text in them does impact your SEO and make it unresponsive. This is largely due to the fact that search engines don’t see an image at all, so any text in there might just as well not exist. It just exists as a part of your image.

So even if you have a large font in an image, it’s still missing the all-important heading and subheading tags we talked about previously, which benefit your website’s ranking based on your keywords and also makes it more responsive.

4. Popups and Adware

The days when pop ups would frequently, well, pop up on your face might as well be a thing of the past as companies start to focus more on the search engine elements and aspects of a design as well as user experience. Using intrusive pop-ups which shun users is harmful to a search engine and it also creates a negative impact on UX, which invariably affects your SEO.

It might be wise to reassess your advertising strategies and maintain your organic traffic which might otherwise be declining because of the many pop-ups in your website.

5. Infinite Scrolling to the end

I understand how consistently clicking on the next page to reach the end of a list can be bothersome and we like to stay on the page as we scroll it down, but infinite scrolling does negatively impact your website if it’s not done correctly.

Search-bots can are able to understand if you divide a list into pages rather than crawling through to the end. Because search engine bots surf through websites eating links, they won’t understand if you have included more content beyond those of your articles or linked paragraphs.

If you still want to build a strong user-experience keeping the scrolling intact, you can make it more search-friendly by following a few SEO tips, so that you can balance between the design and the SEO.

So keep these basic SEO tips in mind while you focus on website development when you design a website or opt for web design services. Website designers at Octa Logo are well-versed with these techniques and focus on making a beautiful website along with only the best user experience and functionality.

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